The use of web sites cannot be ignored in the corporate Marketing & Communication Strategy, offering plenty of new promotion possibilities for your Business.
Products, services, companies, … Almost EVERYTHING can be the object of a query on the Web via search engines such as Google, Yahoo, MSN, … If you do not want to be left behind by your competitors, it is fundamental for your Web site to have a good visibility.
The WebMarketing is a major development priority of the whole eMarketing strategy. By using tools such as Buzz, Web2.0, the blogoshere, the RSS feed, … The WebMarketing increases the visibility, the positioning, the traffic and the common knowledge of your Web site. However, web marketing tools are usually different from country to country. In Europe, usage is already very different from France to Spain, Belgium, Germany or even United Kingdom. Each one of them has their own visitors with their own habits, tools and preferences.
The identification of Marketing objectives, the analysis of your competitors’website strategy, the segmentation of a target market are necessary to build up any efficient eMarketing Strategy.
The prospects brought by the collaborative and social Web are tremendous and yet still underexploited. Sites such as Facebook, Youtube, Digg … can boost the positioning of your web site and make it more famous in record time, the creation of a corporate blog enables you to keep permanently in touch with your target and the launching of a Buzz Marketing campaign will make such a noise that the whole Webosphere will talk about it!